Toys R Us to Open 120 New Stores for the Holiday Season
Toys R Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the holiday shopping season, reports Fox Business. The retailer announced last week that it will open the new standalone stores across the U.S. this holiday season through a partnership with Go! Retail Group, bringing its total number of standalone U.S. stores to 160. Toys R Us didn't specify whether all 120 stores will remain open after the holiday season.
Total Retail's Take: Nearly 10 years after a 2017 bankruptcy that lead to the closure of all its stores, Toys R Us is back with an aggressive brick-and-mortar expansion plan. Its 120-store growth announcement is the most promising move yet in the toy retailer's comeback journey after it gained ground in 2022 through a nationwide Macy's stores partnership. Toys R Us owner WHP Global then partnered with Go! Retail Group in 2023 to roll out more U.S. flagship stores beyond traditional malls.
"This is a major moment for Toys ‘R’ Us as we significantly expand our presence across the United States," Jamie Uitdenhowen, executive vice president of Toys R Us at parent company WHP Global, said in a statement.
The 120 new standalone stores will stock toys, collectibles and gifts tied to major brands and entertainment properties, including LEGO, Barbie, Hot Wheels, Pokémon and "KPop Demon Hunters," the company said. Select locations will also feature candy shops, cafés and Creator Studios, where influencers and toy companies can create content and host product launches.
- Categories:
- Retail Stores
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
