Top brokers describe today’s challenging catalog list market

Papalia: The buzz is that many catalog mailers are cutting back their circulation, so the challenge for managers this year, more so than ever, will be to meet/exceed their list owners’ financial expectations. Consumers’ lack of confidence in the security of Internet sales has, and will continue to, bolster [print] catalog sales. Although they surf the Web and request catalogs, many consumers continue to buy directly from catalogs.