Top brokers describe today’s challenging catalog list market

Bogner: List prices haven’t risen in the past few years, but I think list owners are even less likely to raise rates now. With base rates at around $105/M, owners are more likely to negotiate now.

Maylander: That hasn’t changed much; catalog lists still are expensive, and owners haven’t been willing to negotiate unless they want your list in return. We have seen catalogers negotiate more in the secondary market, where income is incremental.