Top brokers describe today’s challenging catalog list market

By Alicia Orr , Editor In Chief and Catalog Success

Maylander: Many of the new lists made available to the market (i.e., Anthropologie, Bliss Out, Pottery Barn Kids, Pottery Barn Bed & Bath) haven’t had tremendous mail universes. Any viable list with fresh names always will have a major impact for catalogers, since it allows us to mail unique names and rest our core lists.