Top brokers describe today’s challenging catalog list market

Papalia: The Internet has enabled brokers to go directly to managers’ Web sites to review data cards, thus cutting their research time dramatically. They no longer have to call or fax the manager, leave messages, wait for callbacks and then request the data card. Several of the list managers’ Web sites also have search engines, which makes it much easier for brokers to do word searches to find lists. I feel the Internet has come a long way, but I don’t believe it will replace direct mail.