Top Article of the Week
This week's top article (as determined by number of clicks) comes from Eric Tobias, the president of personalization and product recommendation tools provider iGoDigital. It deals with a topic that all online retailers are interested in — how to increase conversions. Specifically, the focus of Eric's article is driving conversions from your homepage through the use of product recommendations. He offers four tips to help you in the process; I advise you to check it out.
This got me thinking, what other strategies are retailers using effectively on their homepage to drive conversions? How about on your products pages and at checkout? Go to Retail Online Integration's Twitter page and use the hashtag #ROIMostClicked to give us your thoughts as well as check out the thoughts/experiences of your peers — maybe you can walk away with a tip or two. Let's get a conversation going on this all-important topic!