Tips for Handling Returns (720 words)
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Be Consistent
Conflicting information is the kiss of death for credibility. All company media must consistently and clearly convey the returns policy. A common source of mismatches is Web versus printed information. The Web site might be updated more frequently than printed materials are reissued. Policy changes incorporated in one place may not be stated clearly elsewhere. But mismatched information can also occur among different printed pieces, such as invoices, real-time customer service interactions and printed or Web materials.
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- People:
- Chris Merritt
- Susan
- Places:
- Atlanta, GA.
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