Tips for Handling Returns (720 words)
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Each time a new shopper orders from your catalog or Web site, they bring a sense of excitement and fresh expectations to the experience. But at each stage of the ordering process, there is a chance to sour all of the positive impressions your catalog has made. The last likely point for a potentially satisfied customer to become an ex-customer is in the handling of returns.
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- People:
- Chris Merritt
- Susan
- Places:
- Atlanta, GA.
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