Tips to Building Successful E-Mail Lists, Part 1 of 2

In a session at last month’s All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), Arthur Middleton Hughes, senior strategist at the e-mail marketing firm e-Dialog, presented his best practices for acquiring e-mail addresses, most notably by incentivizing consumers and employees. Here’s a look at Hughes’ top tips and observations from the session.