Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test.
As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six through 10.
Continuing our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we look at a presentation from Reggie Brady, president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy (and Catalog Success columnist).
In a session at last month’s All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), Arthur Middleton Hughes, senior strategist at the e-mail marketing firm e-Dialog, presented his best practices for acquiring e-mail addresses, most notably by incentivizing consumers and employees. Here’s a look at Hughes’ top tips and observations from the session. “The e-mail isn’t anywhere near as important as the audience,” Hughes said. “The list is everything. If you have the right audience, you can make money. If you have the wrong audience, you can’t.” Offer rewards to help find the right audience. Knowing that
When leveraged properly, transactional messages can strengthen customer loyalty, provide a complete view of the customer lifecycle and increase sales, says e-mail and database marketing provider e-Dialog in a recent report, How to Optimize Transactional E-mail Messages. Today, e-mail messages serve several purposes, including facilitating, completing or confirming a commercial transaction the recipient previously agreed to enter into with the sender. These messages include warranty, recall and safety or security information; customer service notices; subscription/membership status or account information; information related to employment relationship or benefits; and confirmation of delivery of goods or services, including updates or upgrades. Transactional messages receive very high
From catalogs to package inserts to shopping cart checkout pages, direct marketers by their very nature seek to make the most out of every customer touchpoint. One touchpoint that’s gone largely unused, however, is the transactional e-mail, claims e-mail marketing solutions provider e-Dialog in its recent white paper “Unleashing the Power of Transactional Messages.” Below are four strategies e-Dialog recommends to turn transactional messages (e-mails sent to update customers on the status of their orders) into branding, promotional, customer-engaging opportunities: 1. Enhance messages with HTML. Because most transactional e-mails are automatically generated by an IT or e-commerce system, they often are plain text messages