So what fueled AutoZone's rise to the top of the RSJI for more than a third of the month of July? Laughter and passion, a cross between Spencer's and Tacori's success stories. AutoZone fans showed their love both for the brand's "caption this" series, through which they could demonstrate their humor and creativity, and for the "would you drive it" series, a string of photos of novelty and muscle cars fans could talk about in order to express their passion for driving. These posts consistently earned a few thousand likes, comments and shares.
The Monthly Retail Social Index Spotlight: Tacori, Spencer’s and AutoZone
So what fueled AutoZone's rise to the top of the RSJI for more than a third of the month of July? Laughter and passion, a cross between Spencer's and Tacori's success stories. AutoZone fans showed their love both for the brand's "caption this" series, through which they could demonstrate their humor and creativity, and for the "would you drive it" series, a string of photos of novelty and muscle cars fans could talk about in order to express their passion for driving. These posts consistently earned a few thousand likes, comments and shares.