AutoZone fell into this pattern as well, posting and reposting about giveaways even when response was minimal. Its cash-back promotions, recycling offers, discount/sales announcements and mobile app notices earned relatively low engagement. Only slightly more popular was its weekly sweepstakes for $500 in gas.
The Monthly Retail Social Index Spotlight: Tacori, Spencer’s and AutoZone
AutoZone fell into this pattern as well, posting and reposting about giveaways even when response was minimal. Its cash-back promotions, recycling offers, discount/sales announcements and mobile app notices earned relatively low engagement. Only slightly more popular was its weekly sweepstakes for $500 in gas.