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While Spencer's stayed at the top of the RSJI by figuring out how to be wildly successful at tapping fans’ funny bones (a hallmark of the brand), it hasn't quite sorted out how to give similar social juice to its other posts. Unlike Tacori, product posts seem to flop for this brand. One in early July earned the brand only 118 likes, 19 comments and four shares. Nearly as dismal were Spencer's promotions, such as posts announcing giveaways of gift cards, "Dark Knight Rises" merchandise and a Domo-decorated Nissan Cube, as well as those selling bracelets to benefit its cancer-fighting foundation, Boobies Make Me Smile. Curiously, despite the relatively low engagement for these posts, Spencer's repeated them several times during the month, sometimes daily and often with nearly identical pitches.
The Monthly Retail Social Index Spotlight: Tacori, Spencer’s and AutoZone
While Spencer's stayed at the top of the RSJI by figuring out how to be wildly successful at tapping fans’ funny bones (a hallmark of the brand), it hasn't quite sorted out how to give similar social juice to its other posts. Unlike Tacori, product posts seem to flop for this brand. One in early July earned the brand only 118 likes, 19 comments and four shares. Nearly as dismal were Spencer's promotions, such as posts announcing giveaways of gift cards, "Dark Knight Rises" merchandise and a Domo-decorated Nissan Cube, as well as those selling bracelets to benefit its cancer-fighting foundation, Boobies Make Me Smile. Curiously, despite the relatively low engagement for these posts, Spencer's repeated them several times during the month, sometimes daily and often with nearly identical pitches.