Media Logic distills data from Facebook and Twitter daily into a score for each brand — a single number that represents the effectiveness of the brand's interactions with its fans and followers. Brands can access their scores for free and compare with their competitors' scores. For additional comparison, the RSJI publishes daily averages for various sectors and for the overall index.
The Monthly Retail Social Index Spotlight: Tacori, Spencer’s and AutoZone
Media Logic distills data from Facebook and Twitter daily into a score for each brand — a single number that represents the effectiveness of the brand's interactions with its fans and followers. Brands can access their scores for free and compare with their competitors' scores. For additional comparison, the RSJI publishes daily averages for various sectors and for the overall index.