Aurora

Like many jewelry brands, Tacori knows its fans like things that sparkle, so it regularly posts photos of brilliant, light-catching and attention-grabbing diamonds. Though blatant product plugs don't work for everyone, Tacori's straightforward Facebook posts earn consistently high engagement. In these posts, the brand leads with a positive statement (e.g., "In love with this classic Tacori stunner!"), follows with a style/product number and ends with a professionally shot photo. It's a strategy that kept Tacori in the top 10 of Media Logic's Retail Social Juice Index (RSJI) almost every day in July.

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