Today, internet marketers are no longer waiting to adapt to the next great breakthrough the internet offers them. Instead, they're taking a proactive approach in creating the next internet evolution, Web 3.0, the transcendent web.
From an e-commerce perspective, the aim of Web 3.0 is to capitalize on the expansive social web network. Through new and enhanced methods to interpret internet users’ habits, it becomes possible to learn more of the specific interests of the shopper that can bring very targeted advertising to each individual, thus creating a much more personalized online shopping experience. This is in contrast to today's targeted advertising which may, for example, detect that a user performed an internet search for wedding dresses, which in turn results in advertisement after advertisement of nonspecific wedding dresses.
- People:
- Ecommerce