The Future of E-Commerce With Web 3.0
The internet continues to evolve and, as such, new retail business strategies are constantly being developed that take advantage of internet technology. In the first two evolutionary phases of the internet, for the most part retail strategies chased technology. However, as the internet has firmly established itself as an integral part of retail business marketing and sales success, a much more proactive approach is being taken by e-commerce business strategists and developers who are now creating internet technologies instead of waiting for them.
The enormous customer base created by social media has been realized and now the next evolutionary phase of the internet, Web 3.0, is just on the horizon and is already creating exciting new internet retail strategies and technologies that will push e-commerce to great new levels.
Since its arrival, retail business has been seeking out every opportunity to capitalize on the power and potential of the internet. In its earliest form, the internet was no more than a means to bring static photo and pages of readable text to those who surfed the web. While this was little more than an online catalog per se, it was the first step in reaching out to a curious new audience of web browsers with a hit or miss chance of capturing a new customer along the way. E-commerce was born in what was later labeled Web 1.0, or the "readable" web.
The internet was quick to evolve and it wasn't long before the technology to interact via World Wide Web arrived. Social networking was born, which completely rewrote the book on how people looked at and used the internet. No longer just a large library of static informational pages of text and photos, the internet was now dynamic and quickly became a part of people's everyday lives.