The enormous customer base created by social media has been realized and now the next evolutionary phase of the internet, Web 3.0, is just on the horizon and is already creating exciting new internet retail strategies and technologies that will push e-commerce to great new levels.
Since its arrival, retail business has been seeking out every opportunity to capitalize on the power and potential of the internet. In its earliest form, the internet was no more than a means to bring static photo and pages of readable text to those who surfed the web. While this was little more than an online catalog per se, it was the first step in reaching out to a curious new audience of web browsers with a hit or miss chance of capturing a new customer along the way. E-commerce was born in what was later labeled Web 1.0, or the "readable" web.
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