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Hassan Bawab
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Web 2.0 was the "writable" internet. With more and more people climbing on board the social media train, marketing technology took advantage of this great opportunity by creating targeted advertising technologies that monitored the web search requests of those browsing the internet and bringing them relevant and even localized product advertisements. E-commerce was truly on its way now, but still had not really come into its own. From a marketing perspective, it was still chasing technology, but that's all soon to change.
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Hassan Bawab
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