The Evolution of Search

In the first quarter of this year, RKG reported that for the first time desktop and laptop search was down when looking at a year-over-year comparison. However, when tablets and smartphones are thrown into the mix, we're still looking at a healthy 15 percent YOY growth. Consumers aren't searching less; the convenience of mobile devices is simply changing the way they choose to do it. The image below compares the percentage growth of clicks and spend of desktop/laptops, smartphones and tablets.