As websites continue to see a rise in visits from searches conducted on Bing, the search engine optimization world wonders about the degree of focus the search engine should be given. On average, Bing pales in comparison to Google at percentage of organic traffic share (10.5 percent vs. 78.1 percent in this year's third quarter). However, with Facebook Graph Search presenting Bing search results since January, and now Apple defaulting to Bing as a blanket solution for questions Siri can't answer, is Bing really beginning to gain ground? The answer is a little and there's potential for more, but no thanks to Siri or Facebook … yet.
With search moving away from desktops for a mobile alternative, Google became aware of the need need for a new web design layout that could help better monetize search results across all devices.