Cover Story: Getting Organized
Consequently, she says, "more customers will be able to better interact with our elfa line, which will ultimately increase sales."
The Container Store will roll out the in-house system next year in its brick-and-mortar locations so customers will have the same dimensional visual experience. Customers already have the option to start their design processes online and have designers pull up their plans and complete them in the stores.
"We'll also have customers' designs on file, so designers will be able to reference them whenever customers want to change, modify or upgrade their custom solution," Davis says.
This is another example of how The Container Store is integrating its online and offline channels.
"We want to make it easy for the customer to work with us, no matter which channel they choose," Davis says.