Cover Story: Getting Organized

The program works like this: Online shoppers purchase their items on The Container Store's website, then choose the GoShop! Click & Pickup option and enter a ZIP code. The site displays the nearest store and notes that customers can change their preferred location at any time while shopping. When a customer goes directly to a product page to purchase an item, they'll see whether that item is available or back ordered based on the ZIP code they previously entered. After all the items have been added to the shopping cart, customers can choose when to pick up their purchases (pickup is free).