Cover Story: Getting Organized
How The
Container
Store built
its business
around a
multichannel
strategy
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The Coppell, Tex.-based company was started by Chairman and CEO Kip Tindell and Chairman Emeritus Garrett Boone in 1978 with one retail store in northern Dallas. It currently sells its storage and organization solutions through catalogs, a transactional website and 48 retail stores nationwide. Just two years after opening its first store, the company launched its first catalog, and in 1992 started offering a mail order form in its catalogs, making it a true multichannel retailer. In 2000, The Container Store launched its transactional website. Currently, web and catalog sales make up 10 percent of the company's total revenues.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas

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