Cover Story: Getting Organized
How The
Container
Store built
its business
around a
multichannel
strategy
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"We'll also have customers' designs on file, so designers will be able to reference them whenever customers want to change, modify or upgrade their custom solution," Davis says.
This is another example of how The Container Store is integrating its online and offline channels.
"We want to make it easy for the customer to work with us, no matter which channel they choose," Davis says.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas

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