Cover Story: Getting Organized

Facebook, Twitter, Mobile Oh My!
The Container Store has also dipped its toe into the social networking pool. The company's Facebook page, which launched last May, currently has 37,000 fans. In November, it joined Twitter and now has about 2,000 followers.

"We're really a very transparent company," Davis says. "We like to use these tools as ways to communicate with our customers in a different, more intimate way than we can do with any other media."