Thank Alibaba for Revamping Your Omnichannel Strategy
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Girish Pai
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3. Amazon will strike back big time. Regardless of the "ifs and whens" of Alibaba's foray into North America, expect Amazon, the 800-pound gorilla of e-commerce, to up its game on flexible delivery and omnichannel retailing. Retailers should be proactive and get ahead by using their brick-and-mortar stores to offer customers better delivery and pick-up options, like the ingenious yet simple grocery pick-up points that Shop & Stop has been deploying in the Northeast.
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