Thank Alibaba for Revamping Your Omnichannel Strategy
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Girish Pai
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For those who haven't heard of the company, Alibaba is the largest web retailer in Asia, accounting for a whopping 80 percent of all e-commerce in China alone. Sometime this summer it will stage an initial public offering in the United States that's rumored to be the largest of its kind in history — even eclipsing Facebook's mega-IPO of 2012. Last year, Alibaba's annual revenues were one-tenth of Amazon.com's, but its net profit was 10 times that of the American web retailer. That makes Alibaba 100 times more profitable than Amazon. The company's ability to figure out how to enter new markets and create new revenue streams — all while maintaining phenomenal profit levels — is unparalleled in the world of e-commerce.
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