Girish Pai
June 20, 2014 at 4:00 am
Prepare for a tidal wave of online-to-offline sales thanks to the rapidly growing influence of Alibaba, the China-based internet retailer. Although the online-to-offline shopping segment today accounts for just 1.2 percent of e-commerce transactions in North America, retailers should anticipate this segment to heat up as the Chinese e-commerce giant goes public with a fresh infusion of cash.
