Keywords can alert you to an issue. For example, lots of car rental customers are mentioning “cupholders.” Advanced text analysis can produce “triples,” three-item constituent structures that can be counted to accurately identify concerns. This can help you connect the dots, alerting you to the fact that the cupholders are too small or that there aren’t enough of them, for instance.
Social Media & Surveys: Mining Sentiment & Attitudes to Understand the New Breed of Customer
Keywords can alert you to an issue. For example, lots of car rental customers are mentioning “cupholders.” Advanced text analysis can produce “triples,” three-item constituent structures that can be counted to accurately identify concerns. This can help you connect the dots, alerting you to the fact that the cupholders are too small or that there aren’t enough of them, for instance.