Last November, Catherine H. van Zuylen, vice president of product marketing for Attensity Americas, a provider of business user applications from unstructured data, and Brian Koma, vice president of research strategies for Vovici, co-presented a webinar that focused on how marketers can use social media and online surveys to better target today's consumers. Here's a recap of that webinar.
It’s not enough to listen to the voice of the customer -- the feedback must be acted upon. The role of dispersing feedback to a matrix organization of several hundred stakeholders representing different product groups, services, geographies and industry business groups is critical. This is where local, customer-specific action can be taken.