Koma started by identifying today's new breed of customer, who uses the internet not just to learn what others think, but to share his own thoughts as well. These customers look to the web for solutions to their own problems with products and services, and may solve others’ problems as well by posting solutions that have worked for them. Today's consumer views the internet not just as resource to be read, but as a community in which to participate.
Social Media & Surveys: Mining Sentiment & Attitudes to Understand the New Breed of Customer
Koma started by identifying today's new breed of customer, who uses the internet not just to learn what others think, but to share his own thoughts as well. These customers look to the web for solutions to their own problems with products and services, and may solve others’ problems as well by posting solutions that have worked for them. Today's consumer views the internet not just as resource to be read, but as a community in which to participate.