This has led to the rise of the social web — i.e., sites whose content is created by the users themselves. More than 100,000 suggestions, tips and tricks, for instance, are posted to expert forums by consumers every day. Looking at Twitter alone, more than 15,000 tweets are sent every minute.
Twenty percent of these tweets mention brand names, according to a study from Penn State University. Multiply this by the different blogging, microblogging and social network sites, and you have the potential for a tremendous amount of conversation taking place online about your brand.
Social Media & Surveys: Mining Sentiment & Attitudes to Understand the New Breed of Customer
This has led to the rise of the social web — i.e., sites whose content is created by the users themselves. More than 100,000 suggestions, tips and tricks, for instance, are posted to expert forums by consumers every day. Looking at Twitter alone, more than 15,000 tweets are sent every minute.
Twenty percent of these tweets mention brand names, according to a study from Penn State University. Multiply this by the different blogging, microblogging and social network sites, and you have the potential for a tremendous amount of conversation taking place online about your brand.