That’s a lot of conversation taking place. So how do you make sense of it? Many people ask her if they really need text analysis, van Zuylen said, or if they can just get by doing it manually or using keyword counts.
The problem with manually reading all the comments in an online discussion thread is that while people start with good intentions, they usually don’t get through all the different discussions. Sometimes they just end up creating a word cloud or doing a keyword count. This may be fine for a one-time look at what the social web is discussing, but now think about trying to gauge the pulse of that every day, with new posts coming in hourly. That’s a lot of work. If you have a popular brand, you’d need to add staff to do this full time.
Social Media & Surveys: Mining Sentiment & Attitudes to Understand the New Breed of Customer
That’s a lot of conversation taking place. So how do you make sense of it? Many people ask her if they really need text analysis, van Zuylen said, or if they can just get by doing it manually or using keyword counts.
The problem with manually reading all the comments in an online discussion thread is that while people start with good intentions, they usually don’t get through all the different discussions. Sometimes they just end up creating a word cloud or doing a keyword count. This may be fine for a one-time look at what the social web is discussing, but now think about trying to gauge the pulse of that every day, with new posts coming in hourly. That’s a lot of work. If you have a popular brand, you’d need to add staff to do this full time.