Customer Acquisition: How DrJays.com Uses Social Media to Drive Customer Acquisition

DrJays.com, the fast-growing urban street wear e-tailer, is gaining new customers and increasing sales and average order values thanks to an on-site social tool that encourages visitors to share products in their social circles and receive coupons for site merchandise in return.

The engine that enables this action comes from inSparq, a social merchandising technology provider for retailers and consumer brands. Here's how it works: When visitors reach a product detail page on DrJays.com, they're presented with an offer to share the item in their social circles. When they share the item, their followers and friends automatically see a post with a link that they can click to purchase the item with a discount. Meanwhile, after visitors share the item within their social networks, a pop-up box appears on their screens that thanks them for sharing and then asks them for their email address so they can receive a coupon when friends purchase the item they've shared. DrJays.com knows this information because inSparq creates a dedicated tracking link for each share. These links are associated with the email of the person who shared.