Veronika Sonsev

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

DrJays.com, the fast-growing urban street wear e-tailer, is gaining new customers and increasing sales and average order values thanks to an on-site social tool that encourages visitors to share products in their social circles and receive coupons for site merchandise in return.

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