Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Marketers should also invest a small percentage of their budget into testing new technologies and API programs to expand their traditional reach.
To better resonate with audiences in 2015, take a deep dive into omnichannel programs and refine your techniques. In a world where consumers are a single swipe away, campaigns should be crafted with the audience in mind, demonstrating best practices and offering engaging interactions. By catering to consumers, integrating platforms and investing in technology, retailers can set the stage for a successful 2015, ripe with data-rich campaigns.
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Jessica Lee
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