Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Retailers should also be aware that content needs to change within a channel. Brands should obtain the proper technology to adjust their messaging as need be, based on the day of the week or time of the year. For example, a retailer that sells women's clothing should advertise cocktail dresses on Wednesday and Thursday and work apparel on Monday and Tuesday, when that's what's on consumers’ minds.
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Jessica Lee
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