Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Using personas and updated demographics, understand your customer and get to know their social preferences, for those are the mediums in which campaigns will be the most successful. Once you commit to a platform, immerse yourself into its culture and understand the norms of what's expected. Mimicking the voice of a channel will help a brand seamlessly connect with consumers as they move across platforms. However, don't be data rich and insight poor; turn your findings into actionable items to help move the needle and produce strategic, memorable campaigns.
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Jessica Lee
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