Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Understand Your Audience
While it's tempting to have a presence on every social network, marketers should instead focus on the sites their audiences are most apt to moonlight and analyze their behaviors regularly. Snapchat, whose median user is 18 years old, may not be the best means to connect with a middle-aged audience, while menswear brands need not rush into Pinterest, which predominantly attracts women.
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Jessica Lee
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