Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Omnichannel Runs Deeper Than its Channel
No matter what social network you choose, remember that social media and mobile are deeply intertwined. When crafting a media plan, be sure you have a sturdy mobile strategy in place — e.g., don't link to a website on Facebook that isn't mobile optimized.
Retailers must also take measures to integrate their platforms. When the digital path to purchase is seamless, it's much easier for consumers to buy a product. Online retailers should ensure that no matter which entry point a consumer uses, it's simple to build a cart and check out. If a shopper starts at home on a tablet, remember them when they return during lunch from a desktop to purchase.
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Jessica Lee
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