Best Practices to Rev Up Your Omnichannel Strategy
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Jessica Lee
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Invest in Technology to Measure, Experiment
Social networks are changing at a rapid pace. Once overrun by college students, Twitter is now heavily used by professionals, while Facebook is populated by an older demographic than ever. Meanwhile, newer platforms like Snapchat and Vine have entered the social space, engaging a new generation of content creators. With so many options available, marketers must be able to measure campaign results to ensure they're successfully leveraging platforms. Collecting analytics from campaigns not only provides key guidance as to the success of initiatives, but helps inform data-driven strategies for future efforts.
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Jessica Lee
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