Question of the Week: Does Cyber Monday Matter?

By Melissa Campanelli

Today is Cyber Monday, a marketing term for the Monday after Black Friday that was created by companies to persuade people to shop online. The term made its debut on Nov. 28, 2005 in a Shop.org press release entitled ‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.