Question of the Week: Does Cyber Monday Matter?
Today is Cyber Monday, a marketing term for the Monday after Black Friday that was created by companies to persuade people to shop online. The term made its debut on Nov. 28, 2005 in a Shop.org press release entitled ‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.
Some industry insiders believe Cyber Monday may have lost its oomph, however. According to Forbes, smart retailers this year noticed that the days before Cyber Monday were active shopping days and as a result ran pre-Cyber Monday sales, pre-Black Friday sales and Thanksgiving Day sales. The strategy worked. Black Friday weekend retail sales came in at $59.1 billion. But will these purchases cannibalize Cyber Monday sales?
Are you offering Cyber Monday sales? If so, did you also run pre-Cyber Monday sales? And what's your take on Cyber Monday in general? Is everyday Cyber Monday from Thanksgiving to Christmas Eve?
Let us know your thoughts by going to Retail Online Integration's Facebook page to comment. We'd love to get a conversation going on this topic. Thanks!