Prospecting - The Container Store, Talbots, Crazy 8 - Page 6 of 8

By Joe Keenan , Melissa Campanelli and Paul Miller

In August, Talbots enhanced its website’s navigation and product information, emphasizing personalization of content and product recommendations, thereby improving segmentation of its customer file. —Paul Miller

Crazy 8 is Going Coupon Crazy
Crazy 8, the Gymboree Corp.’s retail brand that offers low-end kids’ apparel and accessories, uses a variety of on- and offline coupons to get parents into its 37 stores or onto its website, Crazy8.com. Earlier this fall, for example, Crazy 8 offered a $10-off-$30 promotion to new email addresses that signed up to receive promotional emails from Crazy 8. The promotion was only available online, and promotion codes were sent to new email addresses in separate welcome/confirmation emails after sign-up.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Paul Miller Author's page

Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8