Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8

Mobile Discounts Drive Retail Traffic for Container Store
Storage products retailer The Container Store began offering discounts for the first time in April. The move coincided with the retailer’s mobile marketing launch. Working with mobile couponing provider Yowza!!, The Container Store, which also sells online and through catalogs, uses mobile coupons to lure consumers into its 47 stores. The marketer’s spokesperson Audrey Robertson estimates that prospects represent 20 percent of all transactions matched back to its mobile coupons.