Palo Alto Software Uses Live Chat  to Increase Sales

By Joe Keenan

The ease with which consumers can now complete transactions has helped to increase overall sales by 7 percent. These orders are then integrated into PAS's back-end CRM and order system, allowing it to track live chat sales and follow-up with customers.

In addition to sales gains, PAS has realized an uptick in customer loyalty and word-of-mouth marketing since launching BoldChat.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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Case Study: Palo Alto Software Uses Live Chat to Increase Sales

Case Study: Palo Alto Software Uses Live Chat  to Increase Sales