Case Study: Palo Alto Software Uses Live Chat 
to Increase Sales

Universal Language
With a strong international customer base — Parsons estimates that 15 percent of PAS's sales come from outside the U.S., particularly Australia, South Africa and Southeast Asia — live chat has proven an effective tool for PAS to communicate with all of its site visitors.

International consumers have grown accustomed to using live chat as a tool to communicate rather than sending an email and having to wait for a retailer to respond, Parsons notes.