Ensuring a responsive web store is no longer an option, but an essential element of a retailer's environment. It can be a simple process. As a very basic outline of the steps involved, retailers can begin with the following questions:

Every website has it. That small box in the header with the picture of a magnifying glass to the right. We call it the search box, and it's kind of the unsung hero of your e-commerce site. And maybe it isn't the sexiest topic in the world, but it doesn't have to be because site search has a return on investment story that speaks for itself. Retailers typically report two or three times the amount of conversions for site search users.

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