Case Study: Palo Alto Software Uses Live Chat to Increase Sales
Catering to an audience of inquiring entrepreneurs looking to get their start-up businesses off the ground, PAS's website needed to encompass top-notch customer service. The retailer's product line of business and marketing plan software requires a great deal more hand-holding than say selling umbrellas.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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