PalmBeach Jewelry Grows With Cross-Channel Acquisition Program

By Melissa Campanelli

"Typical lead acquisition programs can be costly and inefficient," says Daniel DeYoung, vice president of marketing at PalmBeach Jewelry. "eWayDirect's CertainSource solution helps us optimize performance and accelerates the return on our investment by nurturing the lead sources that work and killing and reallocating marketing spending from the sources that don't."

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People:
Daniel DeYoung
Melissa Campanelli

Places:
Boca Raton, Fla.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: PalmBeach Jewelry Grows With Cross-Channel Acquisition Program